Somalia And US Essays - Military Operations Other Than War, Peace

Somalia And US The desire for an organization that would help the international community"avoid future conflicts" and the recognized need for a global body that would "promote international economic and social cooperation" led the powerful states emerging from the rubble of WWII to develop the United Nations. The newly formed United Nations "represented an expression of hope for the possibilities of a new global security arrangement and for fostering the social and economic conditions necessary for peace to prevail" (Mingst and Karns 2). The need for mutual cooperation amongst the states following the second of the global wars was vital to the reconstruction of war-torn Europe, and for the development of a new world order. This attempt at cooperation was not the first of its kind. According to Mingst and Karns, "The UN's Charter built on lessons learned from the failed League of Nations created at the end of World War I and earlier experiments with international unions, conference diplomacy, and dispute settlements mechanisms" (2). Despite this "experience" in mutual cooperation, the founding states still faced many problems in the security arena due to the advent of the Cold War. In order to effectively deal with security issues facing the UN, the Security Council turned to "peace- Mulligan 2 keeping" as an alternative to armed aggression. According to the United Nations Department of Public Information, "Peacekeeping was pioneered and developed by the United Nations as one of the means for maintaining international peace and security" (1998), and the UN deals with particular problems through "the prevention, containment, and moderation of hostilities between or within states through the use of multinational forces of soldiers, police, and civilians" (Mingst and Karns 3). This was a very different approach to quelling conflicts that had never before been practiced. Peacekeeping was "a creative response to the breakdown of great-power unity and the spread of East-West tensions to regional conflicts" (Mingst and Karns 3). Before the Committee on Foreign Relations of the United States Senate, John R. Bolton, Senior Vice President of the American Enterprise Institute, stated further reasoning for the evolution of peacekeeping. He notes: ?Traditional' U.N. peacekeeping evolved when it became clear that the broad intentions of the Framers of the U.N. Charter were rendered largely meaningless by the onset of the Cold War. U.N. involvement in international crises, far from being the central dispute-resolution mechanism envisioned by the Framers in Chapters VI and VII, became episodic and incidental to the main global confrontation between East and West. Since "Cold War tensions have subsided, peace has been threatened by resurgent ethnic and nationalist conflicts in Mulligan 3 many regions. As a result, U.N. peacekeeping operations have grown rapidly in number and complexity in recent years. While 13 operations were established in the first forty years of U.N. peacekeeping, 28 new operations have been launched since 1988" (UNDPI 1998). The following map shows the many regions of the world in which the United Nations has become involved in a peacekeeping mission: Mulligan 4 Due in part because of the extraordinarily limited dimensions within which U.N. peacekeeping was feasible, a clear set of principles evolved to describe the elements necessary for successful U.N. operations. These rules would become the standard from which future U.N. peace-keeping missions would be drawn. The first criterion for a U.N. peacekeeping mission was consent. According to Bolton, "All of the relevant parties to a dispute had to agree to the participation of U.N. peacekeepers in monitoring, observing or policing a truce, cease fire, or disengagement of combatants" (2000). This agreement must not only grant the U.N. the right to intervene in the state's internal affairs, but also detail the "scope of its mission and the operational requirements for carrying out that mission" (Bolton 2000). A nation-state, at any time, could withdraw its consent at which point the U.N. forces would withdraw. One example of revoking consent occurred in "May, 1967, when Egypt insisted on the withdrawal of the U.N. Expeditionary Force (established after the Suez Canal Crisis of 1956) from its territory along the border with Israel" (Bolton 2000). U.N. forces were forced to leave, and as a result, the Six Day War followed. Mulligan 5 A second requirement was the notion that the U.N. forces would not take sides in the conflict. Bolton states that ...U.N. peacekeepers were [to be] neutral [amongst] the parties to the conflict, not favoring one or another of them. It was understood to be elemental that the United Nations could not ?take sides' in a conflict without itself becoming involved in the very situation it was trying to

Share The Wealth †Economics Essay

Share The Wealth – Economics Essay Free Online Research Papers There is an old Nigerian quote that says, â€Å"If you won’t share your wealth with us, then we will share our poverty with you.† The fact of the matter is this, the United States and other rich countries need to lend a helping hand to the world’s hungry. According to statistics, 50% of the world’s hungry live in India, this is about 35% of India’s population. In addition, 38.2 million Americans suffer hunger and food insecurity. Instead of these people preoccupying themselves with getting a quality education and a decent paying job, they must worry more about where they will get their next meal. People need to recognize that they can do their part in helping to fight hunger and food insecurity. It does not take a whole lot to go to the grocery store and pick up canned foods, noodles, or even snacks that come in a box. There are many organizations that can help ship those foods to places like India and Africa. This has to start one person at a time. U.S. corporations seem to be looking after the self-interests of their CEO’s, rather than the people whom they are supposedly serving. Corporations need to take responsibility and be held accountable for what they do that kills or harms people. Many companies today are more worried about how much profit they can make, rather than how they can make a difference in the world that has been so good. These companies need to realize that power does not bring peace in the world. The main question that every individual should ask his or herself is whether they want another world than the one envisioned by the World Bank, Wal-Mart, W.T.O., Disney, and Monsanto, or do they want strong countries with a strong democracy? The time has come for people to step up and declare human rights. This is a challenge that people cannot back away from, it is about governance and self-determination. Most important, this is about being fearless for what they believe in. We as a nation cannot be afraid to step up to the challenge, or sink on the day of adversity. After all, â€Å"Fear is the cheapest room in the house,† as quoted by Hafiz. Research Papers on Share The Wealth - Economics EssayPETSTEL analysis of IndiaBringing Democracy to AfricaHarry Potter and the Deathly Hallows EssayMarketing of Lifeboy Soap A Unilever ProductGenetic EngineeringNever Been Kicked Out of a Place This Nice19 Century Society: A Deeply Divided EraQuebec and CanadaAppeasement Policy Towards the Outbreak of World War 2Personal Experience with Teen Pregnancy

Urban Planning and decision-making in Dubai Essay

Urban Planning and decision-making in Dubai - Essay Example n of this paper that the biggest concerns Dubai seems to have at this point are: 1) sustainability 2) cultural considerations 3) labor relations and 4) traffic. Sustainability is an issue that can best be judged from a future point. The cultural considerations are also elements that are being worked out in many ways. So labor and transport issues become the central themes of this paper. The biggest complaint to date is traffic problems. The planning of roads seems to have lost its way. This, in contrast to the other planning elements, seems a small problem but it is becoming more and more of an issue as Dubai becomes popular and established as an international city. What role does the public play in the decision-making process during the development of Dubai? To what extent did the government maintain a monopoly over these decisions? How active of a role did the private sector play in the urbanization of the city? How has globalization affected the decision-making process? A review of Leonie Sandercock’s â€Å"Toward Cosmopolis† shows that Sandercock writes about the cultural pluralism of planning theory in a way that is highly idealistic (Blanco 1998). She is said to discuss her social project in a political and economic vacuum, failing to address the underlying causes of the social problems. Cosmopolis is, for Sandercock, â€Å"a common civic culture which has embraced the social project of tolerance, alterity, and inclusion† (Blanco 1998). Sandercock states that there are three forces that create the major cultural politics of difference: migration and multiculturalism, postcolonialism, and the age of women and minorities. She believes that the history of planning has supported segregation and discrimination. These are major forces at work in Dubai’s planning. A perceived threat of marginalization (Aarts 1999) by less developed countries has often led to their full interaction with the world economy, before they may be ready. Aart feels that

Evaluating Impact of Corporate Culture and Pressure to Meet the Case Study

Evaluating Impact of Corporate Culture and Pressure to Meet the Numbers in Accounting Reporting Environment - Case Study Example This was a move to counter-to-counter competition from J&J. Another approach was also the routine of frequently rolling over unpaid bills to ensure that customers did not return surplus goods in addition to offering numerous promotions for clients who purchased or ordered large lenses packages. The managers also shipped unordered lenses and glasses to clients such as doctors. Some managers, such as Johnson in U.S, forced their local distributors to take extremely large stocks of older Optima lenses by deceiving them that they would not be required to pay for the unsold lenses. The excess glasses ended up being stuffed in the warehouses. The actions taken by B&L managers were both unethical and illegal. The overall impact was eventual dropping of profits since the sales were phony and resulted in deceitful profits. The B&L shares dropped to 30 shillings in 1994. Another likely long-term effect was the loss of trust on the companies by customers hence decline in the shareholder value (Maremont and Bamathan Web). The corporate pressurized B&L managers to achieve illogical target since the culture lacked ways to monitor and alter its objectives Environmental variations can make existing policies and objectives inappropriate thus top management should ensure the plans are adjusted constantly to fit the fluctuating environment. B&L top management did not alter the targets even when the constraints in the external environment demanded so thus the managers invented inappropriate ways to meet the incongruous targets. B&L corporate culture and pressure to meet the numbers in accounting reporting environment numbers drove B&Ls manager some reasonable degree to engage in the malpractices (Maremont and Bamathan Web). The managers came up with strategies to maintain phenomenal records which enabled them to get bonuses and compensation. They

How Could E-learning Help People to Understand More About Malaria Essay

How Could E-learning Help People to Understand More About Malaria - Essay Example This essay stresses that e-learning also gives the instructor a lot of options in the way through which information is compiled and presented. This allows the entity providing the service to reach out to a more diverse customer base. This could also include various local processes and participants who might benefit from enhanced options and processes of updating their knowledge about a given phenomenon. Malaria has three main pointers of spread and this includes: breeding, contact and injection by the primary vector, mosquitoes. The main difficulty in malaria control lies in the fact that the mosquitoes and parasites’ ability to evolve and circumvent tools and systems used to control them. The main intervention systems include the control of breeding by maintaining more hygienic environments and proper systems and processes of preventing malaria bearing mosquitoes from breeding their young. This paper makes a conclusion that the website has to be functional and it has to meet the needs of all stakeholders, including the users and other third party stakeholders. It will also need to meet all the desires of donors and get their submissions brought into the fore. Therefore, there is the need for all primary stakeholders to be involved. This means that a detailed interview with all stakeholders including the government authorities, NGOs, volunteering organisations, community members and community leaders are also important. E-Commerce will be a crucial aspect and process.

Consumer Buying Behavior Towards Chocolates Consumption Marketing Essay

Consumer Buying Behavior Towards Chocolates Consumption Marketing Essay Through this descriptive study we have tried to analyze the various attribute that different buyer seeks while making purchase of chocolates of different size and quantity for different purposes altogether with significant differences in favorite brand; flavor; price and place of buying etc. Also, we have tried to examine the various degree of relationship that exist between the different attributes of the product that consumer favors and the brand loyalty that consumer have toward his liked brand. Also main emphasis is laid to find out what results in brand loyalty and is this relationship is significant with changing marketplace. Keywords: Chocolate, Consumer behavior, Consumption INTRODUCTION: If people thought that chocolates were just restricted to kids think again. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the ages of 15 35. Chocolates which were considered expensive once have now become affordable by one and all. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just  `  10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation the top chocolate brands in India are now concentrating on the packaging and are introducing well packaged chocolates for specific occasions.   OBJECTIVE: The objective of this study is to make generalization of consumers buying behavior towards the purchase of chocolates and than to measure the extent of brand loyalty, altogether with knowing what other marketing mix variable affect buyers decision regarding the purchase of chocolates. This study is a step toward generalizing the consumer purchase pertaining to following major set objectives: To know the customer behavior and to identify the level of customer satisfaction towards different brands of chocolates. To know the significant promotion mix that plays role in particular market. To test the brand loyalty among different gender of different age. CONSUMPTION OF CHOCOLATES IN INDIA Chocolate consumption is gaining popularity in India due to increasing prosperity coupled with a shift in food habits, pushing up the countrys cocoa imports. Chocolate market in India is pegged at Rs 2,000 crore and is growing at the rate of 18 20 per cent per annum. The global chocolate market is estimated around $80 billion. The Indian chocolate market is seen growing at a compounded annual growth rate of 15-20%. The Indian chocolate market is thought to be worth some R1,500 crore and has been hailed as offering great potential for Western chocolate manufacturers as the market is still in its early stages. Over 70% of chocolate consumption takes place in the urban areas. Chocolate consumption in the rural areas is negligible in India. Chocolate market is a highly concentrated market, with Cadbury having 70 per cent and Nestle around 20 per cent. The two giants have been instrumental in building up the chocolate market in India with huge investments in product development, advertis ing and brand building. Modern trade constitutes about 10% of the overall chocolate category, or roughly Rs 320 crore, according to Nielsen. Of this, brand Cadbury Dairy Milk has a share of 35%, while Bournville and Silk together account for 18%. Facts Figures: Indian Chocolate Industry as today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70%. The companys brands like Five Star, Gems, Éclairs, Perk, Dairy Milk are leaders in their segments. Until early 90s, Cadbury had a market share of over 80 %, but its party was spoiled when Nestle appeared on the scene. The other one has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15% market share.  Bars or molded chocolates like Dairy Milk, Amul, Nestle Premium, and Truffle account for 35 40 per cent of the total market (in terms of volume). The Count chocolates such as Five Star, Kitkat, Perk etc. is the next largest segment, accounting for 30 per cent of the total market. Panned chocolates enjoy 10 per cent of the total market share. In India, chocolates are consumed as excitement / enjoyment and not as snack. Therefore, more than 75 per cent of chocolate purchases are impulse. Ch ocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing premium brands such as Toblerone. Seasonal and boxed assorted chocolates have been experiencing the fastest growth, and sales are expected to expand 13% between 2010 and 2015. Cadbury India, which has been on an overdrive to promote its premium brands such as Cadbury Dairy Milk Silk and Bournville, is now rolling out Toblerone from parent Kraft Foods stable. The per capita consumption of chocolates in India, according to Chandramouli Venkatesan, director (snacking strategy), Cadbury India, has increased from 40gm per person per year in 2005 to 110-120gm. However, the launch of Toblerone is in line with Cadbury Indias business objective of growing the premium-gifting chocolate market. Gifting is a Rs 15,000-crore category in India, of which branded chocolate gifting is about 6%. Cadbury Indias share in branded chocolate gifting is 80%. Despite the fact that Indians have strong affinity for sweets, the size of domestic confectionery market is small on account of traditional consumer tastes and habits. The Chocolate market in India is a niche market penetrated largely in urban areas and per capita consumption is low as compared to those in developed countries of the West. Cadbury Indias main source of revenue is its 70% bite of the 23,000 tonnes Indian chocolate market. Advertisement Trends (AdEx division of TAM Media Research) Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Private Ltd during January-November 2007. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position. Cadbury India Ltd rules chocolate advertising on television. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007. LITERATURE REVIEW After having detailed study of Principles of marketing management book by Kotler and Keller, we came to know about consumer purchasing behavior and other various attributes of marketing mix like place and product strategy in alignment with promotion and pricing strategies and concept of brand loyalty with all the major attributes of a good brand. Beside this detailed study of various research papers and articles has also been made to know the practical applicability of the concept. Consumer leant about chocolate from many sources, mainly from friends and families, through advertisement and from their own experience. Whether a promotion and advertising hurt or help a brand is under-researched (Mela, Gupta Lehman, 1997). In the long-run, advertisement help brands by making consumer less price sensitive and more loyal. The purchase decision pertaining to particular brand and loyalty is a result of various attributes of the product. Advertisers must remember that advertising messages are interpreted differently between different genders (Maldonando, Tansuhaj Muehling, 2003; Hogg Garrow, 2003; Putrevu, 2001). Previous studies have proven that females were more likely to engage in elaboration than men (Maldonado Muehling, 2003). Hogg and Garrow (2003) found that women paid more intention about the details of the characters of an ad when asked to analyze advertising messages. They said that this may be explained by the fact that females have a greater tendency than men to consider external information and information related to others. Women are comprehensive processors who try to gather all available information about the product Advertisement can change consumers perception of a product in terms of attributes content and proportion and also influence consumers taste for attributes (Gwin Gwin, 2003). Brand preference and product attribute: Attributes are the characteristic or features that an object may or may not have and includes both intrinsic and extrinsic (Mowen Minor, 1998). Understanding why a consumer choose a product based upon its attributes helps marketers to understand why some consumers have preferences for certain brands (Gwin Gwin, 2003). Both tangible and intangible attributes of a product are equally important in choosing a product or brand (Myers, 2003). There is no evidence that certain attributes are more related to customer loyalty than others (Romariuk Sharp, 2003). Romariuk and Sharp (2003) suggested that marketers should focus more on how many attributes the brand should be associated with and not what attributes. For low-involvement products, consumers have more objective view of the nature of the attributes (e.g. food, cosmetics) because they are constantly being advertised and promoted. Price is another form of attribute used by consumers to evaluate a product. Price can sometimes be an indicator of quality; with a higher price indicating higher quality (Mowen Minor, 1998; Siu Wong, 2002). Consumers perceive that a higher price can be attributed to the higher cost of quality control (Siu Wong, 2002). Some consumers are highly price sensitive (elastic demand), whereby a high prices may shift consumers to competitive brands (Mowen Minor, 1998). Therefore price can have a positive or negative influence on customers. RESEARCH METHODOLOGY In this study the problem pertains to both State of nature and relationship among the variable i.e.; what is general behavior of consumer and than inferenceing the relationship that exist among the different variables to test the extent of brand loyalty and influence of one variable over the other from the data. As the study is related to the study of consumer behavior toward chocolates thats why the appropriate research design used is Fundamental descriptive with the use of both qualitative and quantitative design with static research approach. Formalized research design is also taken into consideration in order to test the Hypothesis framed. In this cross sectional co-relational field study data related to various independent variables dependent variables was collected from the stratified sample of 100 individuals, including males and females of different age groups constituting the sample. All the respondents were approached on the basis of simple random sampling in convenient ma rket place to ensure the accuracy precision of results. Personally administrated questionnaires were used for conducting the survey. INTERPRETATION AND ANALYSIS OF FINDINGS: In our study 48% (41) of respondent are males while 52% (45) of respondent were females. In this 57% (49) respondent are student, 16% (14) were professional, 13% (11) were businessman while 14% (12) respondent were females. 33% respondent includes people of age group 10-18, while other includes those of age 19-59. Q.1 who do purchase how frequently and how much they purchase Out of 86 respondents 13 (15%) respondents buy chocolates daily while 35 (41%) of them buy it weekly compared to 16 (19%) who buy them monthly against 22 (25%) respondents who buys it occasionally. In this 12% of males buy daily while 14% of female buy it daily. While 42% of males buy chocolates in a week against 33% of females, whereas 31% of females like to buy chocolate in a month compared to 22% of males. The result of collected sample reveals that 62% (53) respondent buys less than 5 chocolates a week, while 28% (24) people buys 5-10 chocolates a week. Only 3% of respondent said that they buy more than 15 chocolates an week against 7% who buys 10-15 chocolates a week. The analysis of sample data results that females buy more chocolates than males in a week as 38% of them buy 6-10 chocolates while only 17% of males do so. 73% of males generally buy chocolate in between 1-5 packs a week compared to 51% of female respondent. It is analyzed that 21% (18) of respondent purchases chocolate costing between 5-10 Rs while 47% (40) buys chocolate that cost 10-20 Rs. Chocolates costing 20-50 Rs is preferred only by 24% (21) of respondent and only 7 (8%) out of 86 respondent buys chocolates costing more than Rs 50. Price of chocolate significantly affect different gender differently as 22% female purchase chocolates costing 5-10 Rs against 19% males, while 49% of females prefers to buy those costing in between 10-20 Rs as against 44% of males. 32% Males buy chocolates those costing in between 20-50 Rs compared to 18% of female buying the same. Q.2 For whom it is purchased In collected sample 41% (35) respondent buys chocolates for self consumption against 29% (25) who never buys for them-self. Among them 44% (38) respondent purchases for children against 15% (13) who never buys for childrens. 28% (24) of respondent buys chocolates only for the gifting. The percentage of those who buys always and never for special occasion is approximately 27% and 24% respectively. Analysis shows that 42% of females always buy choclates for self consumption where only 39% of males do same for self consumption. When it comes for buying choclates for children than insignificant of gender both have same buying behaviour. Males seems to gift chocolate more than female as 20% of them buy it for gifting compared to 12% of females. Q.3 what motivate to buy chocolate In a study of 86 respondent it was found that 17% (15)of the respondent were very tempted by the display ads while 34% (29) respondent are moderately affected by the display ads while it has no affect on purchase decision of 13% (11) of respondent. In the undertaken study visual ads highly affect 41% (35) respondent while only 9% (8) of respondent are not affected by it. 24% (21) of respondent perceives affect of family and friends on their purchase decision while it has no affect on 5% (4) of respondent. This shows that family and friends has very high affect on purchase decision of chocolates buyers. Very insignificant numbers of respondent only 2% are affected by sales-man persuasion while it has no affect on 49% (42) of respondent. Also celebrity endorsement has only a moderate influence on purchase decision of respondents. Only 9% respondent are affected by celebrity endorsement compared to no affect on 16% respondents. 42% females are affected by visual advertisment against 39% of males while the display ads affect male more compared to females with 24% and 11% of significant impact on purchase decision respectively. Also family and friend affect females(27%) more against males (22%). Q.4 Important Attribute of the chocolate It can be inferred from study that taste is very important for buying chocolate 95%males 93% females buy chocolates because of taste. 54% males 49% females are showing neutral response to availability, while 27% males 36% females say that availability is most important for buying chocolate. 19% males 15% females have least impact of availability. Price is most important consideration for 29% males 33% females. It affects 42% males 29% females moderately. For 29% males 38% female price is least important. Packaging seems to impact purchase decision of 49% males 58% females moderately during purchase of chocolates. For 22% males 27% females packaging is most important consideration for buying chocolate. 29% males 15 % females have least impact of packaging. Q.5 Advertisement seems to have moderate impact on purchase decision irrespective of gender; however 29% males 22% females are mostly affected by advertisement. 17% males 24% females are not affected by advertisement. Q.6 Forms of chocolate impact 54% males 44% females moderately while 24% males 27% females are mostly affected by form of chocolate. 22% males 29% females are least impacted by form. 80% chocolate buyer seems to buy particular brand against 7% who do not care for the brand name Q.7 how advertisements persuade consumers to purchase Sample in hands results that 20% of people like to buy due to emotion in their advertisement while 43% of respondent love fun in advertisement while only 27% of people like knowledge in the promotion mix against 10% of people who likes music/jingle. So it can be concluded that people watch and are persuaded due to fun content in the advertising of the chocolate more than any other factor. While analysing data on the basis of gender it can inferred that males (81%) like fun and emotional content in advertisement than females(47%), while female (33%) prefer knowledge content more than males (19%). While 20% of female loves music and jingles in comparison no male like it. Q.8 which brand mostly prefered by consumers In the undertaken study it was found that Cadbury is the most favoured brand with 70% of share as against 21% of Nestle, 4% 5% respectively for Amul and miscellaneous ones. It can be inferred from the collected data that females (71%) like Cadbury more than males (68%), while males prefer nestle (24%) more than that of females (18%). While demand for Amul chocolates is found to be very insignificant and equal in both the gender. Q.9 effect of increament in rates The sample analysis say that 82% respondent are highly brand loyal as 18% of them will buy the costly pack of same and 64% of them will not show any change in demand pattern. Only 5% of respondent are in favour of shifting brand against 13% who will reduce the purchase quantity if the rate increases by 2-5 Rs. The deep gender-wise analyses of result show that both genders are equally brand loyal towards price sensitivity. Results show that around 64% (in both gender) will have no change in their purchase decision while 19% of them show positive relation toward buying as they will buy more thinking quality has improved. Also its seems that Law of demand (increase case) operate on males more than females as 15% 11% of them will reduce buying chocolate with increase in prices. Q.10 from where consumers mostly buy The sample study results show that 35% (30) respondent buys from local shop against 49% (42), 7% (6) and 9% (8) respondent who buys from store, cafeteria and malls respectively. In this study, males (42%) prefer to buy more from local shop than compared to females (29%) while female (55%) prefer to buy more from stores against males (41%). While the ratio of buying from malls and cafeteria reveals there is no significant impact of it on gender as both have almost equal choices in this regard. Q.11 what consumers do if preferred bran not available The analysis of sample data says that 9% of total respondent will buy costly pack of same brand while 56% of them will move to next shop. This shows that 65% of respondent are highly brand loyal against those 30% who will buy another brand or other (6%) will postpone their purchase decision. The analysis of sample data gives result that females are highly brand loyal than males as 71% of them will buy the costly pack of same brand or move to another shop compared to 59% of males if that particular is not available. While36 % males 24% female say that they will shift to another brand while 6% of both genders will postpone their purchase decision. Q.12 how much customer are loyal to specific brand To check brand loyalty and competitive affect we has analyzed that 15% of respondent will not buy any other brand while 53% of them may consider the same against 35% who are not sure of taking decision. Our study 41 male 45 female respondents were there if another brand of the same product appears in the market then 7% males 22% females will not buy the new brand. 64% males 44% females may be considering the new brand. 5% males 18% females shall not consider new brand. 24% males 16% females cant say they will buy new brand or not. CONCLUSION: In study of 86 respondents it was found that 95% (82) respondents like Cadbury Brand, 68% (59) respondents like Nestle Brand, 24% (21) of respondents like Amul Brand 1% respondents like Other Brand. So it can be concluded that Cadbury is most famous brand among others. 50% Cadbury buyers like to buy Dairy milk out of 82 respondents 15% Cadbury buyers like to buy 5 Star out of 82 respondents. 10% Cadbury buyers like to buy Perk out of 82 respondents. So, the findings from study that most preferred chocolate are Dairy Milk out of Cadbury buyers. 36% of Nestle buyers like to buy Kit -Kat out of 59 respondents. 24% of Nestle buyers like to buy Éclairs out of 59 respondents. 20% of Nestle buyers like to buy Munch out of 59 respondents. 52% of Amul buyers like to buy Chocà ³ Mines out of 27 respondents. 48% of Amul buyers like to buy Chocà ³ Zoo out of 27 respondents. To be concluded that Kit -Kat and Chocà ³ Mines is most preferred chocolate in Nestle and Amul respectively. Also, it was found that 59% (51) of respondents like chocolate flavor, 23% (20) likes coffee flavor 20% (17) respondents like nuts flavor. So it can be concluded that chocolate is the most profitable flavor coffee second most profitable. APPENDIX 1. Ho = their exist no relationship between the gender who buy chocolate for self consumption, children, gift. Ha= Gender have significant impact on the purpose of buying chocolates. Gender Child Chi-Square(a,b) .186 13.000 Df 1 2 Asymp. Sig. .666 .002 Gender Gift Chi-Square(a,b) .186 34.907 Df 1 2 Asymp. Sig. .666 .000 Gender Self Chi-Square(a,b) .186 2.116 df 1 2 Asymp. Sig. .666 .347 After applying Chi square test on the data it is found calculated value of test is less than the tabulated one. It means that Ho is accepted thats prove that their is very insignificant difference in perception of both the gender and thus both gender buy chocolates for self consumption, gifting and children in a equitable amount. APPENDIX 2. Ho = their is no relationship in gender and frequency of buying chocolates Ha= Gender affect frequency of buying chocolates. Gender How Often Chi-Square(a,b) .186 13.256 Df 1 3 Asymp. Sig. .666 .004 our Ho is selected and Ha is discarded. Thus use of chi square test proves here that both the gender have similar frequency in buying chocolates. APPENDIX 3. Ho= Cost do not affect the purchase decision of diferent age group Ha = different age group have different perception towards cost Age Cost Chi-Square(a,b) 45.209 26.279 Df 30 3 Asymp. Sig. .037 .000 Here in this study it is found that the age and cost have significant relationship among them. It means different age group have different reaction towards different price levels. Thus our Ha is accepted and Ho is rejected. APPENDIX 4. Ho=Visual ads do not have different on different gender Ha=Visual ads affect different gender Gender Visual Ad Chi-Square(a,b) .186 32.256 Df 1 4 Asymp. Sig. .666 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship betwen gender and visual ads. APPENDIX 5. Ho= The cost of chocolate do not affect the brand purchase Ha=The price of chocolate affect the brand purchased Cost Brand Chi-Square(a,b) 26.279 85.558 Df 3 2 Asymp. Sig. .000 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship between cost and brand purchased.

The Rise of Brands Essay -- Marketing Branding

â€Å"I also like Gmail, Giordano Natru – Dry shirts (my daily â€Å"uniform†), Hewlett –Packard laptops, Nokia E-series phones and Toyota. And am I the only person who uses Google Chrome almost exclusively. If I use products other than these, it’s not necessarily the end of the world. But the happiness factor might not be that great †¦through time, one develops a sense of affinity to one name, product or service. And subconsciously you keep choosing the same brand or product over and over not really because of its name, but because of the affinity.† (â€Å"Are you Brand Conscious?† – J. Angelo Racoma.2009) Today, brands are a huge asset to the organisations, whereas, for a consumer they are a mania. Brand conscious consumers are a gold mine for organisations, but brands were not always a necessity in the world; there was a point in time when there were unbranded products, just one or two brands and then with the explosion of branding, it became a vogue. Branding has gone through enormous change since the time it originated till today. This essay seeks to explore the rise of branding over the years and the metamorphosis of branding. It starts with the origin of branding and then explores various periods in history and how branding has changed according to the change in circumstances. The evolution of a brand is then described in accordance to how a brand adopts various characteristics over a period of time. Ensuing the evolution, branding in today’s age is explored. Elements such as â€Å"intellectual property,† â€Å"non profit branding† and â€Å"online branding,† that are affected by branding, are examined. Finally, the future of brands and the responsibility of brands are discussed. HISTORY: The Beginning: The history of branding can be tr... ... Pine, J and Gilmore, J. (1999) The Experience Economy, Boston, MA. : Harvard Business School Press. Racoma, J. Are You Brand Conscious? racoma.net. Weblog [Online] 16/07/2009. Available at: http://racoma.net/commentary/are-you-brand-conscious/. (Accessed: 10/12/2010). Slater. D and Tonkiss, F (2001) Market Society: Markets and Modern Social Theory. Cambridge: Polity. Swystun, J. (2006) The Brand Glossary, Gordonsville: Palgrave Macmillan. The Economist (2003) Brands and Branding, London: Economist Books. UNICEF, (2010) UNICEF Available at: http://www.unicef.org/corporate_partners/index_42735.html (Accessed: 27/12/2010) Warren, C, Facebook Marketing: IKEA’s Genius Use of Photo Tagging, Mashable, Weblog [Online] 25/11/2009. Available at: http://mashable.com/2009/11/25/facebook-marketing-ikeas-genius-use-of-photo-tagging/ (Accessed: 03/01/2011).